Write search strategy dissertation

Sarah Hodges @hodgessarah : “Start at the end. What do you want to achieve and how will you know if you have achieved it?” Basically I think about the end goals. Utopia! What will colleagues think,  feel, do as a result of our comms strategy? Helps me then work backwards to ensure we are focusing on the right things. “I also think it’s important to make sure you engage with all key decision makers up front and make sure you take them with you as you develop the strategy.  They are our ambassadors at the end of the day and can make things happen on the ground.  In this regard it’s always good to keep a constant dialogue with colleagues too – keeps you in check and ensures what you deliver will be right for them. Basically don’t work in isolation!”

Write search strategy dissertation

write search strategy dissertation

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