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Then, draw up a shortlist and prioritize. if you are going to send multiple copies out, tell the publisher (and please note that you are not allowed to do this with a journal article!). Send your proposal to a named individual – it may get lost otherwise. Please use email! Make it easy for the commissioning editor to contact you. A good proposal should be concise, to the point and consider who it's for as well as what it is. Remember that an editor will have other people within the business to persuade. Make it easy for them by being realistic and market-focused.