According to Lancaster and Reynolds (2005), we see that "in the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication information about the product with the goal of generating a positive customer response." In addition Lancaster and Reynolds (2005) stated that "marketing communication decisions include: promotion strategy (push, pull, etc.), advertising, personal selling and sales force, sales promotion, public relations and publicity, and marketing communications budget)."
This article is excerpted from Chapter
5 of the
Object Primer 3/e .
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4. What Modeling Tools
Agile Adoption Rate survey
in March 2007 I asked about the
effectiveness of various
approaches to modeling was on
agile teams. The results
is summarized in the histogram
of Figure 1 .
As you can see, Agilists do in
fact model in practice, and that
inclusive tools such as
whiteboards and paper seem very
popular. It's interesting
to note that CASE tools are also
in use, although only 68% of the
teams doing so find them useful
in practice. Furthermore,
I suspect that drawing tools
such as Visio are being lumped
into the CASE tool category.
Figure 1 .
Adoption Rates of Modeling on
The DDJ 2008 Modeling and Documentation survey explored how people approach modeling and documentation. Figure 2 summarizes the results of the question that looked into the primary approach to modeling, and regardless of development paradigm sketching was the most common approach to modeling (SBMT = Software Based Modeling Tool, my term for CASE).