Problem-Solution Patterns A problem-solution pattern divides information into two main sections, one that describes a problem and one that describes a solution. This pattern is typically used in persuasive writing, where the writer's general purpose is to convince the reader to support a certain course of action. The pattern is designed to compel the reader to make some kind of change in opinion or behavior by establishing that a problem exists, then providing a solution. In the problem section, the writer identifies different aspects of the problem being discussed and offers evidence of these problems. In the solution section, the writer identifies a potential solution and supports the effectiveness of this solution over others.
Consistency allows us to more effectively make decisions and process information. The concept of consistency states that if a person commits, either orally or in writing, he or she is more likely to honor that particular commitment. This is especially true for written commitments, as they appear psychologically more concrete and can be backed up with hard proof. Once a person commits to a stance, he or she has a tendency to behave according to that commitment. Commitment is an effective persuasive technique because once you get someone to make a commitment, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support his or her commitment in order to avoid dissonance.