If you want to promote your business in the media, you will have to pitch your story to editors, producers, or reporters. In most cases, other PR firms or businesses will be competing for the space or airtime. Your pitch has to be well-planned and well-researched for it to stand out from the other pitches. Look up the magazine’s reader profile and editorial policy, or find out the ratings of the station or program you are pitching to. Be prepared to answer questions about your client’s business. This can make you appear more knowledgeable and responsible, and helps build credibility for both your firm and your client.
Dogs fall into one of two categories: purebreds or mixed breeds. Most animal shelters have plenty of both. The only significant difference between the two is that purebreds, because their parents and other ancestors are all members of the same breed, are similar to a specific "breed standard." This doesn't always tell you much about a dog's good health or how she'll behave, but it will help give you an idea of how big she's likely to get and whether her ears will be adorably droopy or sharp and perky (and other such physical traits). With mixes, you'll get a unique, never-seen-before blend.